Web Analytics / Web Metrics Specialist required for our multinational Client based inDublin2. The Web Analytics / Web Metrics Specialist will join the UI/UX team and will interact with the design, business analyst, information strategy and development teams.

This is a rare opportunity to assist in shaping a new enterprise level application from scratch. This opportunity is available on a contract or permanent basis

You will be responsible for the selection, implementation and management of analytics systems which will provide the product team a deeper understanding of user and system behaviors.

With an ultimate focus on the user experience the Web Analytics / Web Metrics Specialist will setup automated reporting for various success metrics and facilitate ad hoc reports based on internal requirements. These reports and analysis will directly influence the product strategy and execution.

Responsibilities:

• Monitors and delivers key performance indicator reports of site and user activities
• Utilize site/business metrics to establish benchmarks for site performance, track success of new projects
• Create weekly, monthly reports (excel, System tools, clickstream analytics etc).
• Serve as the web analytics advocate, constantly striving to improve skills and capabilities within the web metrics space.
• Stay current on latest trends in web measurement strategies and tactics
• Lead development of product team dashboards.
• Website behaviour and customer experience analysis.
• Enterprisesearch analytics.
• Data consolidation and validation.
• Aid the creation and completion of Multivariate and A/B testing
• Create effective and persuasive presentations (verbal and written) for project teams and business leaders.

Requirements:

• Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• 3+ years of working with standard analysis tools
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.
• Proficient with developing custom reports, configuring analytics platforms and providing analysis and interpretation on statistics
• An inquiring mind with a strong desire to learn and to better understand how consumers live their online lives
• Strong presentation skills
• Highly proficient with MS Suite including Excel and Powerpoint

Apply online or contact David Shanahan directly on 01 6694040 / david at allenrec.com