JOB PURPOSE
Working with local sales offices in different Countries and with the Corporate Head Office, the Direct Marketing Specialist is responsible for the execution of the email and direct marketing plans and is accountable for the campaign operational deployment process in order to increase direct sales via CRM and direct marketing.
KEY RESPONSIBILITIES
• Performs direct marketing activities including, but not limited to, campaign set-up, scheduling, testing, and deployment of one-shot, recurring, triggered and dynamic contents campaigns.
• Builds and deploys email campaigns within pre-defined SLAs: HTML editing, verifying copy, layout, links and dynamic content.
• Maintains the email/direct marketing calendar and proactively communicates with internal stakeholders to confirm requirements, timelines, status and results on campaign requests.
• Executes highly targeted email campaigns by creating audience segments, lists, suppression and performing A/B testing.
• Regularly reporting on key metrics to internal stakeholders, reviews deliverables and campaign performance to improve campaign results.
• Establishes best practices for designing emails, and stays updated on industry/competitive trends.
• Troubleshoots technical issues related to HTML templates, list segmentation, and other aspects of email execution.
JOB REQUIREMENTS(skills, competencies, experience)
• Spanish or English mother thounge
• Bachelor
• Previous experience in a similar role•Knowledge of HTML is a must
• Previous experience with CRM systems, marketing automation tools, and email marketing•Understanding of database concepts, marketing automation, list segmentation, and trigger campaigns
• A number-driven person, comfortable with mathematical, statistical and quantitative reasoning
• Ability to work in a deadline driven environment, balancing multiple priorities
• High level of attention to detail
• Excellent communication, organization, time management and analytical/problem solving
VISA REQUIREMENTS(if any)
Necessary permit to work in Italy
IF YOU WISH TO APPLY FOR THIS POSITION, PLEASE FOLLOW THIS LINK https://www.careers.msccruises.com/#/office-jobs/marketing-&-pr
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