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MARKETING PROGRAM MANAGER – GENOMICS & PATHOLOGY, Lazio, Emilia Romagna, Lombardia, Toscana, Veneto, Piemonte, Liguria



Lazio, Emilia Romagna, Lombardia, Toscana, Veneto, Piemonte, Liguria, Italy 

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Our client, AGILENT TECHNOLOGIES, is the premier laboratory partner for a better world. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the insights they seek – so they can do what they do best: improve the world around us. For them we are searching a:


The Italy and Spain Diagnostics & Genomics Group (DGG) Marketing Program Manager (MPM) plans, designs and executes all marketing activities for the Agilent Pathology Solution Division and deploys the Genomics campaigns when a local approach is needed in the Italy and Spain region. Its objective is to generate demand to support profitable sales and growth within the region and govern all outbound aspects of new product launches and manage the portfolio-mix. In particular he/she will be responsible of developing and execute marketing strategy for the Agilent Pathology business in Italy and Spain by assuming overall responsibility for the implementation of marketing programs and activities.

  • Providing feedback and implementing global programs, developing and executing regional plans
  • Measurement and evaluation of marketing programs. Implementation of corrective actions to ensure delivery of targeted results & objectives
  • Developing, deploying and measuring promotions to stimulate sales and managing regional budget
  • Works collaboratively with all channels including field sales and distributors and lead all CRM related aspects of sales & marketing integration (CRM and reporting)
  • Conduct commercial training for new product introductions and enhance region competency, leveraging expertise from Product Marketing, Applications and other departments as required
  • Assist in defining target customers to secure sales efforts are spent wisely
  • Drive regional opinion leader programs and visit key pathology accounts
  • Plan and organize local pathology activities and events
  • Manage the product portfolio and provide market feedback and develop relationship with key opinion leaders. This includes: Works with the sales channel to monitor economic and competitive trends for the assigned markets and products and makes recommendations to Solutions Units regarding pricing, customer needs for specific platforms, applications, services, and solutions based on customer and field input / Develops and maintains relationships with key influencers and organizations
  • Deploys locally Genomics campaign tactics and executes on local clinical Genomics marketing and Aligns tactics with regional sales manager and ensures feedback to Genomics division and the EMEAI Genomics.

  • At least 3-5-year experience in sales and/or marketing
  • Intimate knowledge of the Pathology, molecular pathology and/or Clinical market, especially in the Italy and Spain.
  • Good understanding of the Genomics market, NGS & microarray products and their applications – especially within Cancer and Human Genetics
  • Excellent communication skills in Italy and fluency in English, Spanish would be a plus
  • Must have a proven ability to plan and execute; to think strategically and translate to tactics
  • Ability to deal with high pressure and ability to work across a matrixed and global organization
  • Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals
  • Ability to travel locally and internationally ~ 35% of the time
  • University education in Pathology / molecular biology/biochemistry, biology or comparable, MSc. or Ph.D. preferable

WORK PLACE: Based in Italy, near Milan Agilent Office or close to a hub-airport is advantageous

WHAT IS OFFERED: Permanent contract directly with the Agilent + bonus and benefits

Gli/le Interessati/e possono inviare il CV, in formato word, ed inserendo i campi di riferimento cliccando sul bottone - INVIA CURRICULUM -
L’informativa ex Dlgs n.276/03 è consultabile sul sito www.studioassociato.it

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Lovati & Associati

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