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Employers

Head of Acquisition, Any Region

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Location:

Any Region, Malta 

Job Category:

Other
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EU work permit required:

Yes
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Job Reference:

5253

Job Views:

43

Posted:

03.04.2018

Expiry Date:

18.05.2018
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Job Description:

Our client is looking for a Head of Acquisition to oversee all acquisition channels including; Affiliation, media buying, mobile (iOS & Android) and performance marketing. The role needs a strategic and self-driven professional who can provide each brand its distinct online acquisition roadmap to support the short, medium and long-term growth of the Company.

Responsibilities:

  • The Head of Acquisition shall primarily be responsible for:
  • Being commercially accountable for the top-level performance of their brands across all acquisition channels including; Affiliation, media buying, mobile (iOS & Android) and performance marketing;
  • Managing the online acquisition roadmap for the brand and act as the lead person in managing the online acquisition channels controlling all costs to ensure profitability from all activities;
  • Overseeing Affiliate account management, newsletter communication, launch and position new affiliate programs and representing the affiliate program on the biggest shows and conferences;
  • Overseeing the communication with Affiliate forums and work towards maintain the brands’ reputation online;
  • Improving traffic conversion through web and mobile retargeting;
  • Developing a deep understanding of the customers, competitors and environment to build a strategy and execution plans in service to driving business growth;
  • Working with internal stakeholders to acquire and analyze all data and decide upon strategies at a granular level, using BI input and other prediction and forecasting tools to optimize acquisition channel performance and focus spend on best performing areas;
  • Providing data analysis and reviewing the efficiency of campaigns, as well as commentary on how this informs future marketing strategies;
  • Leading and owning the customer journey across different product platforms (e.g. desktop/ mobile/ tablet) and coordinating for timely deliverables by working with the development teams and other 3rd party suppliers.
  • Being a key stakeholder in the defining the product strategy and the growth opportunities of the brand by liaising with Brands management, board of directors and COO of service provider;
  • Developing and manage budgets, and hiring, training, developing, supervising and appraising personnel;
  • Establishing and communicating targets for revenue, conversions and visits from all online channels and ensuring these are being met;
  • Enforcing strong processes, structure and weekly/monthly reporting from direct reports, and for reporting upwards to board level;
  • Building strong relationships both internally and externally to bring in best practices and to continually grow the company’s marketing capability.
  • Making sure the business keeps abreast of digital/mobile marketing developments and best practice;
  • Introducing new acquisition channels as the opportunity arises.

Requirements:
In order to be eligible for the role, a candidate must, as a minimum, possess the following:

  • 6+ years of experience in acquisition marketing within the e-commerce sector with a proven track record of building online casino brands;
  • Proven experience in maintaining and strategically growing client relationships;
  • Confidence in online marketing business models (CPM, CPC, CPL, CPA etc.);
  • High affinity with numbers, ability to interpret BI data reports and comprehension of tracking tools;
  • Strong communication skills at all levels;
  • Very strong strategic thinking with an eye for detail;
  • Organizational and time-management skills;
  • A practical and hands-on approach with a can-do mentality;
  • Strong leadership qualities and able to manage a high-performing team;
  • A strong presence and able to represent the company in high level meetings and affiliate shows

If you are interested, please send your CV to sarahw@bettingconnections.com

Company Info
Betting Connections
High Street
Sliema, Malta
Phone: +356 27 204 520
Web Site: www.bettingconnections.com
Save Contact
Company Profile


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