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Sr. Medical Marketing Manager, Dubai



Dubai, United Arab Emirates 

Job Category:

Biotech/Pharma, Healthcare, Marketing & PR, Sales

Job Views:




Expiry Date:


Job Description:

Hierarchy direct reports:

  • Directly report into the Marketing Director GCC
  • Managing & coaching Medical Marketing Manager



  • To assure the long term growth of BIODERMA through the continuous development of Medical Marketing activities in line with the international company guidelines and brand strategies
  • To manage, coach and motivate the direct report to ensure the development
  • To work closely with the cross functional teams i.e. POS / Consumer and Digital Marketing, Coordinator, Area Managers, Commercial and Finance to achieve the common bigger business objective of growing BIODERMA GCC.


  • To work closely with the HQ Marketing Manager to be continuously updated on new developments to seek opportunities for our region
  • The job description is the outline of key tasks and to be understood as a guideline, but shouldn’t limit any tasks that could come up particularly related to the department


Geographical Scope:

  • Located in Dubai / UAE the Sr. Medical Marketing Manager will be responsible for the affiliates of the GCC markets, but also acting as a consultant to the distributor offices of the GCC

Main Functions:

  • Prepare, bottom up, the three year Medical business plan, by brand group and in agreement with Marketing Director, cross functional Marketing Managers, Area Managers, Commercial and Finance (to be done mid of each year)
  • Receive a proposal of Medical Marketing activities (in- and out-of-visit) and their measurable objectives, being in line with the global and regional strategies
  • Detail the annual Medical Marketing Plan within the three-year business plan and Business Plan of the respective year
  • Monitor the activity performance and implement appropriate plan changes through the year
  • Ensure cross functional departments are aware and briefed on all activities, esp. Area Managers
  • - Provide the MRP with upgrade Tools per cycle, like iPad slides, sales speech, key messages, leaflets, poster, giveaways … -
  • Identify how to differentiate our MRP team from competition and implement accordingly. Enhance relationships with doctors via PR activities and events for an emotional bonding, but also via scientific sessions and congresse
  • Demonstrate to be the bridge between the Medical Marketing and the doctor with the MRPs
  • Evaluate all tools on a regular basis and constantly improve for best results; Esp. propose clear sales speeches and key messages
  • Quarterly tool box: For each cycle supervise the development of sales speeches, key messages, iPad slides, leaflets, medical letter, giveaways … Supervise the MMM to apply the defined GCC consultancy circle process and afterwards to follow-up on the implementation of the provided tool-box in the doctors call by the MRP
  • Double visit with MRPs: Understand the performance of the MRP in the doctor call. Evaluate the usage of marketing tools. Also do double-visits for market input, research or to track results. Do on a regular basis with reporting and suggestions for improvements
  • Regional Clinical Trials: come up with suggestions for engaging doctors in prescriptions and to increase our market-share through trials.
  • New Product Launches: Receive the tracking of the implementation, follow-up closely with the MRPs and doctors in the market to give full detailed continuous feedback reports in full and in time. Report to your line manager
  • Standard tools: Receive a constant update from your MMM regarding some imporant tools
  • Advisory Board: Develop the content, invite the doctors, organize the event
  • AV Actions: Receive the MMM to motivate the MRPs to execute, follow-up on the schedule, participate and report back to the MMM in full and in time
  • PR: Together with the MMM and the MRP Manages constantly understand the wishes of the doctors, improve current concepts/programs, bring new ideas. The handling/implementation will be done together with the MMM, the MRP Manager and the Events Manager/agency (case by case)

Other Tasks: 


  • Cycle Meetings: Develop the content, get feedback & input upfront, prepare and hold workshops and presentations to the MRPs. Split responsibilities with the MMM and oversee her activities


  • Conferences, Symposiums, Workshop…: Cooperate with the MRP Manager of the other countries/distributors to select the best conferences to participate (also align with the activities of the HQ), develop the program, invite speakers, develop the booth, develop the handout material …


  • BBMM: Participate in the annual Bioderma Brand Manager Meeting for the Distributors to present the global / regional medical strategy
  • HQ platform: Constantly receive input from MMM, keeping track of the content in terms of tools, products, medical letters, videos, etc.

Control of Medical Marketing budget & Marketing tools:

  • Accurately steer & control the marketing investment/budget in line with the agreed Marketing Plan and to reconcile and amend as necessary during the financial year to achieve objectives/forecast
  • Update the line manager regularly on a monthly basis and esp. for budget amendments Use the new tracking sheet and present it with all PO’s
  • Oversee development of all Marketing tools, steered by the MMM, required to execute the Medical Marketing strategy

 Maximization of Return on Investment:

  • Consistently seek, review and evaluate alternative marketing investment opportunities in order to maximize ROI against agreed objectives
  • This includes post campaign analysis on Medical Marketing investments
  • Assess procurement from key suppliers and ensure BIODERMA is receiving best value for money

Besides UAE, other GCC Markets Distributors & International Exchange:

  • For the UAE act as the strategic & operational Senior Medical Marketing Manager
  • For other countries give guidance to choose the best opportunity according to their budgets
  • Work closely with GCC, but also support and update the other Area Managers
  • Develop the relationship with the marketing teams of the countries to: - understand requirements for their markets, patients and doctors as well as competitor actions - exchange perspectives - ensure coordinated approach for BIODERMA in the region to facilitate the definition the local strategy gaining local competitive advantage
  • Support local teams in terms of analyzing and reporting
  • Follow-up opportunities and the total plan throughout the year
  • Ensure a regular exchange on activities and monitor/track
  • General:
  • Briefing and steering of agencies as well as suppliers
  • Oversee development of marketing tools (e.g. leaflets, displays etc.) steered by the MMM


  • Forecast and place orders for all kind of product samples to doctors in alignment with the Commercial Manager and the MRP Manager


  • Forecast and place orders for marketing tools in alignment with MMM & Commercial Team
  • Support affiliates for all Medical Marketing activities
  • Update status report on activities on a weekly basis and share with the Medical Marketing Manger


Management and Development of the direct report:


    • Provide the direct report with a clearly defined tasks to achieve set objectives
    • Coach & motivate the direct report to achieve set objectives
    • Identify areas of development, give constructive feedback on growth areas; and put in place tasks to develop direct report to grow to next level
    • Complete performance appraisals & agreements, as well as participate in recruitment where required, in time and in full



Personal Characteristics:

  • Ability to work both autonomously and as a team member and coach
  • Has analytical and creative skills combined with an enthusiastic “can do” attitude
  • Excellent communication skills to manage diverse relationships locally, regionally and internationally
  • Broad set of commercial skills with a working understanding of all business functions and key business processes
  • Ability to spot patterns in data and take action as a result
  • Ability to prepare clear briefs with defined objectives
  • Ability to interpret results and act on them
  • I open to record and share learnings with the wider marketing team
  • Ability to lead a project/ team
  • Excellent skills to manage, coach and grow the direct report
  • Very good Medical Marketing background, ideally worked at Dermo cosmetic or at Pharmaceutical companies before


Salary Benefits:

will be discussed later 

Employment Type:

Full time
Company Info

Dubai, United Arab Emirates
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