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Campaign Manager, City of London



City of London, United Kingdom 

Job Category:



€40,000.00 - €60,000.00

EU work permit required:


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Job Description:

The CRM Campaign Manager works as part of the marketing team to hands-on execute and manage CRM based campaigns aimed at driving growth.

Your key responsibilities for this role include:

* Plan and hands-on execute an effective CRM based campaign strategy based on approved campaign briefs
* Develop data-driven recommendations for campaign segmentation, commercial promotions and sales contest
* Liaise with product, sales, content writers and designers to ensure appropriate planning and execution of each campaign, supporting timely, high quality delivery and alignment with activity across the business
* Identify the requirements for each campaign and work to bring together the creative, data, product and operational parts of execution
* Perform on-going development of customised content based on specific segmentation criteria

* Personally lead and execute the data extraction and injection across databases, campaign distribution and performance tracking while supervising content creation and design
* Determine success criteria and reporting structure for each campaign and rigorously analyse the results, suggesting improvements and testing new ideas
* Perform continuous analysis of campaign performance and development of optimisation strategies
* Creating processes to track the commercial impact and effectiveness of each campaign:generating dashboards and reporting to support the day to day tracking of customer engagement and demand generation performance

Job Requirements:

* 2-year experience in driving growth by implementing customer engagement programmes and activities in a tech B2B SaaS company * Former experience with Marketo platform and advanced excel skills - a must * Former experience with Zoho and SQL / Elastic search - strong advantage * Proven project management skills, preferably in an agile environment * Confident, sociable and able to interact directly and autonomously with a wide variety of stakeholders * Commercially minded * Tech Savvy - tech geekness is a must * BA / BSC in exact sciences - an advantage * Demonstrated problem-solving ability with experience providing business insights and recommendations from data sets * Ambitious, entrepreneurial, and excited about disrupting the telecommunication space
Company Info
MET Recruitment London LTD

London, London, City of, United Kingdom
Web Site: www.met-recruitment.com
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