Google’s mantra is “Do no evil” [silence]
Yup, that was a slogan from the good old days when Google’s founders were still idealistic scientists. Since then Google has grown a bit (in importance and value) and it looks like their slogan needs adapting slightly. It seems that it needs to be “Do no evil to our bank account.”
Google has recently changed their algorithms so that their own products appear on top of the SERPS and are difficult to distinguish from organic results. You’ll have to weed through Google originated advertising in order to find what you want these days.
The European Union has cottoned on to this and are investigating Google;
Is this the reason why Apple has added DuckDuckgo.com as one of their preferred search engines?