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Pay Per Click (PPC) and Coversion Rate Optimisation (CRO) Manager, Swatar





Swatar, Malta 

Job Category:

Information Technology, Internet, Marketing & PR


€80,000.00 - €80,000.00 per year

EU work permit required:


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Expiry Date:


Job Description:


We are looking for a PPC & CRO Manager to join a well-established gaming company here in Malta. The PPC & CRO Manager will be responsible for driving a quality audience to visit and engage with the company’s digital platforms (web and social) to hit advertising and transactional revenue targets. The PPC & CRO Manager will have the opportunity to progress and to eventually become the Head of the team.


An established online modern casino with thousands of innovative games for all users.


Duties include but are not limited to:

  • managing and implementing effective enhancement of campaign strategy, with specific performance targets and objectives tailored to exceed internal commercial expectations
  • managing, implementing and optimizing overall PPC marketing strategy
  • auditing and reviewing campaign set ups and launches to ensure optimum impact and quality assurance at all times
  • planning and execution, creating effective acquisition promotions, reporting and analysis
  • handling regular calls with Google, Bing or any other client and managing partnerships
  • tracking and recording of customer acquisition promotions within e-commerce
  • A/B testing and other means of finding the highest ROI for the projects managed
  • being in charge if all SEM, delivering A/B testing reports as a well as analysis of each campaign
  • optimization of user experience and increase of conversion
  • identification of trends and insights, optimization being a key word
  • evaluating of new technologies, making recommendations based on research and testing
  • managing PPC budgets and reporting back to manager
  • assisting in My-Plans and development of PPC team members
  • reporting weekly and monthly on all aspects of PPC to higher management
  • training and presenting regularly to the department
  • ensuring PPC campaigns are optimized according to the best practice guidelines
  • setting up and implementing the internal CRO strategy
  • leading A/B testing workflow that will lift conversion rates
  • having ownership and accountability for execution of registration funnel
  • managing the team with regards to personnel
  • monitoring and approving time planning, projects, development of employees of work and progression


An attractive salary of 80K will be offered to the right candidate.

Job Requirements:

  • Extensive experience in devising and implementing acquisition strategies
  • Experience within the gaming industry is also a must
  • Experience in managing a team is also required
  • The ideal candidate must adopt a global approach and must be able to work effectively and build exceptional relationships with team members

Employment Type:

Full time
Company Info
VacancyCentre, Ground Floor, Tower Business Centre, Tower Street,
Swatar, Malta
Phone: +356 21232224
Web Site: www.vacancycentre.com
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